To put it quite
simply, media planning isn’t rocket science. It is, for the most part, the
process of outsourcing work to a media organizations. This kind of organizations specializes
in handling work that involves sourcing and choosing ideal media hubs for a growing
and maintaining the image of your company, brand or organization in order to
drive sales and generate leads.
The main agenda of
media planning is to decide what the best mix of media is for the task at hand
to accomplish. The task more often than
not is to make sure that the marketing campaign achieves all the tasks which
have been put forward by you.
The Basics and the Must-haves
The basics of
media planning, as Andrew Padnicklikes
to think is that of making sure there is not even a glimmer of doubt about the
plan that needs to be strictly followed. The media planner primarily needs to
consider a number of facts.
The person heading
operations needs to make sure a specific audience is targeted and also the
amount of audience that will be targeted through a particular advertisement
campaign. The person in charge also needs to make sure where should the
advertisements be placed in order to gain maximum momentum for the business. The
frequency of the advertisements should also be discussed with you before a
go-ahead is given. Finally, the monetary aspect should also be considered so
that there is no overspending on advertisements for a particular product or
service.
The Audience and the Connection
Although some
advertisement campaigns need to be specifically targeted, there are some which
need to reach everyone or at least a
great number of people. Most digital advertisementsreach
a great number of people as they are pushed through
web-based applications and platform. There are many other factors which need to
be considered before pushing for a particular stream of media. Advertising
media does enable people to maximize their marketing product but a media
planner needs to make sure that the wrong consumers or businesses aren’t
targeted through unpopular media.
